Just Do It…
I want to share two videos with you that will hopefully encourage you to begin your online presence and start some real Digital Marketing Campaigns. Watch the video below and we will critique when you are finished.
Digital Marketing Tips 3 Tips For Beginners
Video Marketing is the Fastest Growing Platform on the Internet
We’ve all heard of YouTube and Facebook. We all know what they do and why they exist. We all know what T.V is. And, of course, we all know what commercials are. But, did you know that Video Marketing is now the biggest conversion-to-sale tool on the planet?
Adding video to your Digital Marketing Program is not a gamble, it’s a necessity.
So, Let’s Talk Stats…
Taking it back to 2013, The Video Marketing Survey and Business Trends Report, released by ReelSEO gave some mind-blowing feedback from over 600 marketing companies. They released the following stats:
93% of Marketers are using Video Campaigns
84% are using Video for Website Marketing
82% confirmed that Video had a positive impact on their business
70% are optimizing Video for Search Engines
70% plan to increase send on Video
60% are using video for Email Marketing
(Read more about that report here)
Fast Forward to 2016, Facebook, YouTube and SnapChat are leading the way for Video Marketing while mobile and other digital media platforms are in a race to catch up.
-Facebook boasts more than 1.6 Billion monthly active users and video plays increased 82% between 2014 and 2016.
-YouTube has more than a billion users with an average viewing session of more than 40 minutes.
-SnapChat is smashing the charts with an unprecedented 10 billion daily views.
The influence of mobile devices and the introduction of easy uploading has changed the way people relate to video.
Every social media platform out there has leaned to the “one button upload” feature with huge success. The realization of this trend has not gone unnoticed by major marketing companies, top brands, or any other savvy business owner.
In the Video you watched earlier, you might have noticed a few things that make the video unique. I’ll give you a list and the how’s and why’s. If you missed any of them, go back and what again.
1. You Need to Start Somewhere
Stop procrastinating and make your first video! It doesn’t need to be perfect and it doesn’t need to be made on a $10,000 camera.
The video you saw earlier was not perfect. I stumbled over words, I had to do it several times, and I made everything up from bullet points written on a piece of paper.
You can see me look at the cue card at 0:29 seconds and 0:41 seconds in the video.
You can see me stumble of my words at 0:50 seconds and 0:53 seconds in the video.
At the end, for 36 seconds, we posted a few of the other mistakes I made along the way… and I hope you laughed at me.
The real question is: Did you notice those mistakes the first time you watched the video?
So let’s look at what we did right…
2. You Need to Give Valuable Content
For the true beginners out there, this video is valuable. Its not going to set any records for YouTube views, but the truth is, it doesn’t need to.
I gave accurate information, I gave it for free and I didn’t try to sell anything, and I hopefully got a laugh or a smile. If the Video accomplished that, then it was a success for the purpose it was intended.
Digital Marketing, and especially Video Marketing, should not always be about selling your product in every single video.
3. I said the Keywords that will Rank the Video
This is huge! Actually saying the Keywords in the video will help more people see the video.
Remember, we want our video to reach people across several platforms, and in this case, we are going for YouTube and Google.
We use the word “rank” for videos, websites and webpages, but you could easily exchange the word “rank” for “how easy it is for someone to find your content”.
What is a Keyword? – A keyword, when referring to Search Engine Optimization, is a word or phrase that describes the content in a video or on a web page. Its the main idea of the content and are more based on topic and category than paragraph and sentence.
In the video above we used several Keywords to help the video get found by potential viewers.
We used the following words in the video, in the Closed Captioning, and in the title of the video on YouTube.
1. Digital Marketing
2. 3 Tips for Beginners
3. Mobius Media Solutions
5. Quality Content
I also repeated the keywords at the end as a “review”. This is an easy way to say the keywords without sounding redundant to your audience.
4. Give Your Social Media Links
We posted our Social Media links inside of the video and we posted our links in the description of the video on YouTube. If you want people to follow you, make it easy for them to find you.
All of your Digital Marketing Campaigns should display your links in clickable form.
5. Ask for Desired Action
I asked people to follow our channel and I asked for comments. This is how you start the conversation with your audience.
At the time of this post, the Mobius Media Channel had 21 subscribers. This particular channel is brand new and will have thousands of subscribers once it matures.
6. Picking Titles to Videos
Find a good title before you shoot the video. The title should include the relevant keywords but not be a duplicate of an existing YouTube Video with the same title, especially it that video already has tons of likes.
Go to YouTube and search for this: Goals and Milestones Video
You should find this video “Setting Goals & Milestones in 2017” ranked at #1.
Even though you didn’t type in the word “setting” and you didn’t use the “&” symbol and you didn’t say “in 2017”, the video will still rank on the top page of YouTube.
There is a very good reason for this.
Google & YouTube know that “and” and “&” are the same.
Google searches will even understand that you want a video and will defer to YouTube rankings for top of results.
The all-knowing Google also knows its 2017 so it makes the connection that you are searching in 2017, the video was made in 2017, and the title is 2017… wha-laa… it shows up.
At the time of this post, the video only has 62 views, so its ranking off of keywords not popularity.
7. Keep Making Videos
The more videos you make, the better you will get at making them.
You will get better at creating content, you will get better at using keywords, and you will get better with your delivery.
Don’t worry about being perfect in the beginning. Like most things, it gets easier as you go.
Do NOT worry about any negative comments that you may get. Some people are mean for the sake of being mean. It has nothing to do with you.
Try to put out relevant quality content to your product or services niche market. Nothing more, nothing less.
Have fun with it and good luck!
Digital Marketing Tips | Keywords | Quality Content | Delivery