Audience Research > Video Production > Digital Sales Funnel

OUR PROCESS

Creating Unique Sales Funnels Specific to Each Customer Journey

Hyper Targeted Video Marketing Funnels

In your business, you have many different customer personas, and each has vastly different buying habits, pain points, and qualities they value in a business. So you would think that most other video production companies or digital marketing agencies would take this into account. However, most (if any) do not.

Unlike every other video production company under the sun, we engineer our videos to be tailored specifically to meet the needs and desires of your specific customer niches. So, if you’re a chiropractor, we would engineer a video designed to target a young person who has been into an auto accident very differently than someone who is looking to switch to a new doctor, and we would create separate digital marketing sales funnels to build an opportunity to generate leads from both potential entry points.

Doing Facebook Advertising the Right Way

Facebook Advertising + Video Marketing = Lead Opportunity

CEO Mark Zuckerberg said during the company’s first community town hall, in which he took questions from the public on a range of topics, that, “In five years, most of [Facebook] will be video.” We are at the bleeding edge of video marketing, and we leverage the power of Facebook to extend our hyper-targeted campaigns and messaging to exactly the people we’re hoping to reach.

  • PEOPLE WATCH FACEBOOK LIVE VIDEOS 3X MORE
  • 8 BILLION VIDEO VIEWS PER DAY
  • VIDEO POSTS INCREASED 94% IN 2015
  • VIDEO HAS 135% GREATER REACH THAN PHOTO
Warming Up Audiences > Targeting > Retargeting

We Build Marketing Funnels Designed to Convert at Every Step

Our process involves warming up a target audience with a video that simply tells the basic story of your business, and introduces your face and brand in a receptive light before we begin any type of advertising. 

We then target the audiences we’ve identified with a Facebook ad that highlights their specific painpoints and presents them with an opportunity to claim your offer/value add/incentive. If they choose to redeem the offer, they’ll be taken to a custom landing page where they will enter in their contact information to claim the offer.

Finally, they’ll be sent to a thank you page, which is where we include any bonus offers or additional incentives.

Ad Run Time: 23 days

CASE STUDY: WORKPLAY CROSSFIT

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Ad Run Time: 30 days

CASE STUDY: ROWLAN

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